Every Journey Matters + Awareness Without Stigma
The 2026 WBDD (#WorldBDDay) theme is “Every Journey Matters.” Birth defects affect individuals, family, friends, and communities. That’s why #EveryJourneyMatters.
While “birth defect” is a medical term, it doesn’t mean that an individual is “defective.” Instead, it refers to health conditions that develop in a baby before birth that affects the structure or function of their body. Join us on March 3rd for #WorldBDDay to raise one voice across the globe for birth defect awareness.
8 Seconds for Birth Defects Challenge:
“Every year, around 8 million children are born with birth defects globally. Let’s take 8 seconds to raise awareness for the 8 million children affected by birth defects.”
How to participate:

- Set up your camera, hold up the 8 Second Challenge sign, and hit record!
- State your name and country of residence if comfortable.
- In 8 seconds, talk about a birth defect you care about. (i.e. What is the birth defects? How does this birth defect affect daily life? How has this birth defected impacted you or someone you know?)
- Nominate someone within your social network to complete the 8 Second Challenge with a birth defect they care about. (i.e. family, friends, co-workers, local decision makers, and influential people).
- Once you have a video, upload it to Instagram, Facebook, and X (Twitter) then tag @worldbdday (Instagram and X) / @WBDday (Facebook) and use #WorldBDday and #AwarenessWithouthStigma.
Tip: 8 seconds goes by quick! Keep it brief and insightful. If you can’t complete the challenge in 8 seconds don’t worry! The main purpose is to promote awareness, learn about birth defects, and spread the word!
Desafío de los 8 Segundos:
“Cada año, cerca de 8 millones de niños nacen con un defecto congénito en el mundo. Tomemos 8 segundos para aumentar la concientización por los 8 millones de niños afectados con defectos congénitos.”

- Configure su cámara, tome el cartel del Desafío de los 8 segundos y ¡comience a grabar!
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- Diga su nombre y país de origen, si lo desea
- En 8 segundos describa un hecho que le importe sobre los defectos congénitos (ej.¿Qué es un defecto congénito? ¿Cómo afectan los defectos congénito la vida diaria / las funciones.? ¿Cómo le impactó este defecto congénito?)
- Nombre a alguien de su red social para que complete el Desafío de los 8 segundos con un defecto congénito que le importe. (ej. familia, amigos, compañeros de trabajo, personas que toman decisiones localmente, influencers).
- Una vez que tenga el video, súbalo a Instagram , Facebook, y X (Twitter), luego etiquete a @worldbdday (Instagram y X) / @WBDday (Facebook) y utilice #WorldBDday y #ConocimientoSinEstigma. ¡Difunda la palabra y feliz grabación!
Consejo: ¡los 8 segundos pasan muy rápido! Hágalo breve y sagaz . ¡Si no puede completar el Desafío de los 8 segundos, no se preocupe! ¡El principal propósito es promover la concientización, conocimiento sobre defectos congénitos y difundirlo por el mundo!
WBDD 2026 Events:
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Tuesday, March 3rd @ 12pm EST
In recognition of World Birth Defects Day, MotherToBaby/OTIS invites healthcare professionals to join them for a FREE webinar: Assisted Reproduction and Birth Defects Risk Presented by Sarah Običan, MD. Pre-registration is required. Sign up using this link! |

